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REALITY CHECK Reality Check (RC) started in 2000 and is made up of teens from every county in New York State who want to tell the tobacco industry they can no longer target teens and young adults without any resistance. Reality Check is a youth-led movement within the New York State Department of Health Tobacco Control Program that is committed to exposing the manipulative and deceptive marketing practices of the tobacco industry. Reality Check strives to change the social norm regarding tobacco by de-normalizing and de-glamorizing tobacco, tobacco use and the tobacco industry. Reality Check provides members with skills and strategies to alert their peers, community members and community leaders to recognize that
Through the years, youth have been the lead voice at countless press events, meetings with legislators, town hall meetings, city council meetings, school board meetings and numerous parent group meetings. They have attended and participated in national conferences, held rallies all over the state and some neighboring states, and some have even had the unique opportunity to travel abroad. RC youth have been asked by numerous states to present what we are and do and have been looked at as leaders from programs across the country. If you would like more information about Reality Check click on the "you" icon and complete the form.
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