Reality Check Wants to Expose and Eiminate
Tobacco Industry Advertising, Sponsorship and Promotion.
Why?
The tobacco industry spent $15.5
billion a year to advertise and promote its products.
That includes $930 million targeted toward New York
state alone. The return on their investment is that
in New York state 132 youth start smoking each day,
48,500 youth start smoking each year.
Reality Check
is targeting the industry’s strategies that infiltrate
every community across New York state. The range of
strategies is wide and ranging and often subtle, and
includes promotional events, commercial and corporate
sponsorship, point of purchase marketing in retail outlets,
periodical advertisements and smoking movies.
How?
Reality Check will educate the
public about the immediate and long term negative impact
tobacco industry marketing has on New York’s youth
and overall population by
- Working with local retailers
on point of purchase;
- By working with parents and
the Motion Picture Association of America to eliminate
smoking from movies rated G, PG and PG-13;
- By educating local community
organizations on why they shouldn’t accept support
from the tobacco industry and where they can find
support elsewhere;
- Working with local bars to
not allow industry bar promotion nights occur; and
- Working with local event organizers
to develop policies preventing the industry from promoting
their products within the event grounds.
Get
Involved and Make it Happen!
- Learn more by reading the
summary and fact sheet of each issue. (click on the
links below or to the left.)
- Find your local Reality Check
program by clicking on the "Contact" link
to the left and look for your county.
- Oh yeah, and don’t forget
to get your parents to write to Dan Glickman about
smoking in movies. (Find his mailing info on the home
page.)
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